Creation Chamber Is Now Distill

Posted on Feb 7, 2019 12:46:51 PM

If you happened to catch my most recent quarterly planning session recap, you're already aware that we're ditching the Creation Chamber name. There are many reasons for this, not the least of which is that when I registered the domain in 2000, I never intended to use it for the marketing agency I'd start a year later.

Topics: distill news

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Topics: distill news

Make Every Email Campaign a Success

Posted on Jan 22, 2019 9:33:46 AM

Marketing has changed a lot over the last few years. There are many differing opinions about which strategies work best in today’s market. One thing that most marketers can agree on, though, is that email marketing is a useful and effective tool.

Topics: email marketing

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Topics: email marketing

Why Millennial Marketing Is Now Just "Why" Marketing.

Posted on Jan 17, 2019 10:41:23 AM

It's 2019... Are you still wondering how to attract more millennial members? You shouldn't be—and that can be exciting news if you're one of the many credit unions struggling to find relevance through a generation-focused marketing strategy.

Topics: credit union marketing, start with why, millennials

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Topics: credit union marketing, start with why, millennials

Q1 2019 Leadership Planning Session Debrief

Posted on Jan 14, 2019 8:43:09 AM

Fellow CreaCh’ers… err, Distillers-

Welcome to 2019! This year has kicked off as the most challenging and exciting in our history. It’s challenging because we’re investing heavily in a complete revamp of our business, but it’s exciting because of the capable people comprising our team and what our plans will manifest over the course of the year.

Topics: distill news

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Topics: distill news

Turn a Negative Into Positive—Online Ratings, Reviews and Your Business—Plus: 10 Common Questions Answered

Posted on Oct 23, 2017 5:51:48 AM

Ask anyone in business what their reputation is and they will likely tell you it’s fantastic. They’ll assure you they have loyal customers and have been in business for years. It’s a part of business that is highly personal, and often speaks to the core values of a company. Yet many companies, especially small and mid-sized businesses (SMBs), ignore their online reputation. Given the nature of online and especially mobile technology, online reputation is one of the most important areas in which your organization should be investing.

Topics: credit union marketing, reputation management, ratings and reviews

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Topics: credit union marketing, reputation management, ratings and reviews

Is your website built for ADA compliance—or ADA complaints?

Posted on Oct 18, 2017 4:35:13 PM

Has your leadership or auditor inquired about your site's ADA adherance? It’s not the kind of question you want to respond to with a deer-in-headlights look. It’s quick and easy to perform an initial audit to see if you’re at risk for a lawsuit, some bad PR, or simply being guilty of under-serving certain audience groups.

Topics: credit union marketing, ada

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Topics: credit union marketing, ada

7 Tips for Marketing Your Credit Union to Millennials

Posted on May 3, 2017 10:00:00 PM

Millennials. They’re the largest currently-living generation in the US (over 80 million strong–nearly a quarter of the population) and make up the biggest part of today’s workforce. Like any generation, millennials come with unique characteristics that present marketing challenges, but credit unions cannot afford to ignore their enormous purchasing power–$200 billion annually.

Topics: credit union marketing

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Topics: credit union marketing

[Download] Credit Union Member Avatar Worksheet

Posted on Dec 2, 2016 10:00:00 PM

To market your credit union effectively, the first thing you need to do is clearly define who your ideal member types are, where they spend time (primarily online) and what their key challenges are.

Topics: credit union marketing

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Topics: credit union marketing