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Get Clear On WHO You're Marketing To!


If you're not writing brochures, blog articles, gated offers, email campaigns and social media posts based on your member avatar, you're spinning your wheels! Get our free credit union avatar worksheet and watch your membership grow...

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Member Avatar

Get Clear, Get Specific

To market to prospective members properly, the first thing you must do is get clear on who your ideal member is, where they spend their time, and what their challenges are.

Increase Relevance

Any part of your marketing and sales process that connects with the member (which is pretty much EVERYTHING) improves when you get focus on your member avatar.

Increase Membership

There are 5 major parts to the member avatar. Combine current market positioning with surveys and conversations with existing members to accurately define your avatar.